“‘Mass Effect’ is like playing a movie! The magic of video games bridges science fiction, intense combat and intriguing story lines to create an emotional connection between players and their characters,” said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft. “The Xbox 360 platform allows developers to create rich and engaging stories not found on any other console. ‘Mass Effect’ is the latest example of our commitment to bringing original and captivating titles to fans everywhere.”