“FORMULA 1 is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China,” said Rod Cousens, chief executive officer, Codemasters. “It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the FORMULA 1 audience and connecting them globally. "As a world-leading creator of driving games, this alliance with FORMULA 1 is the jewel in Codemasters’ racing crown and creates an undisputed segment champion. FORMULA 1 has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host FORMULA 1 Online, to the company that is streaking away from the pack.”

“Codemasters’ success and recent innovations in the racing game space makes the company more than appropriately tuned for the challenge,” said Chris Deering, chairman, Codemasters. “The combination of FORMULA 1’s new momentum of expansion and Codemasters’ contemporary technology and past experience is the breaking of a new dawn for the sport, on the track and on the HD game screen.”