Spore's "rave reviews" on Amazon.com
Spore - love it or hate it, it's the big PC title of the day. With Spore, EA is again using the draconian SecuROM DRM system that effectively limits you to three installs of the game. While reinstalls on exact same hardware (same motherboard, same operating system installation) are exempt, it's still a nasty limitation. Only way to install after those three installations are gone is to call EA's technical support and beg for more activations.
SecuROM has been around for a while, but now PC gamers are completely fed up and there is a grassroots movement that wants to send a message to EA. The goal is to hit EA where it hurts, by directly affecting sales. This is achieved by rating Spore down in every possible place on the web due to the hostile DRM. On Amazon.com Spore is now rated with one star, with over 1300 user reviews - almost all panning the game for the DRM used. Metacritic has already pulled all user comments on Spore, and it currently stands rated at 6.4 (and going down), with almost 350 votes. Gamespot has also resorted to heavy-handed moderation of Spore user reviews, with warnings given to people voicing their opinion.
In my opinion this backlash is a nice demonstration how consumers can take advantage of the free "user-created content" that companies like to leverage on the web. Ah, the joys of Web 2.0... It remains to be seen if EA gets the message. Latest word is that Command & Conquer: Red Alert 3 is set to use the exact same DRM - but with the installation limit set at 5 instead.