Gamers also want choices, and we have so many great ideas for Hellgate: London, and the concept is so extendable, that we know we can keep adding to this game for a long time. We want to continue moving Hellgate: London forward in some really exciting directions, and to support ongoing development we’ve created a subscription service to give players access to new content as we go along. This commitment to our gamers was also a part of our plans for Hellgate: London from the very beginning.

In short, what subscribers are getting is new content – not simply “better” things. Another way of thinking of this would be that we’re delivering smaller expansions over time rather than having players wait a year or more before they finally get something new.