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YouGamers.com News ET: Quake Wars To Ship With In-Game Ads

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By: Joe Topolnisky Jun 20, 2007

ET: Quake Wars To Ship With In-Game Ads

Splash Damage has confirmed plans to use in-game advertising in their upcoming multiplayer shooter, Enemy Territory: Quake Wars. These ads will help fund the game's post-release support, including server maintenance and content updates. But the big question is, how intrusive will they be? Here's what Managing Director Neil Postlethwaite had to say about it:

To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels. The ads aren't intrusive and you won't have to interact with them; they'll just be part of the normal environment. In fact, there are some places it's quite odd not to have an advertisement - the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in.

The company providing the ad system does not and will not store any personal information or data that otherwise can be used to identify you. All they track is if and how long you look at the advertisements.

If done well and it doesn't look annoying, I say go for it! The more content updates the better! ;)


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